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Have you ever wondered who creates the alluring scents of your favorite luxury perfumes and scented candles? Or who blends the notes of exotic flowers, rare spices, and precious woods into a harmonious fragrance that captivates the senses? The answer is a perfumer - a skilled artist who combines science, art, and...

An important trend in the fragrance industry is authenticity. Customers value self-expression and creative authenticity over conventional mass marketing. Purpose driven brands make us feel that we are part of something special. With an increased appetite for private label fragrances, Karl Winters discusses...

If there’s one trend taking over the luxury industry, it’s the use of premium, scented candles to heighten guest experiences. From invigorating floral scents to their elegant, sophisticated appearance, luxury scented candles are not only a powerful way to create different moods but are also a convenient way to elevate your ...

Today’s travelers are looking for all-new new hotel experiences that caters to their interests. As boundaries between hospitality, lifestyle and workplace blur, next-gen travelers are using hotels as a place to socialize, dine and unwind. ...

Hospitality is always centered around guest experiences and connecting with people. Whether it’s a beach resort or urban city hotel, the best hotels offer guests a memorable experience that is uniquely tailed to their expectations. Carefully selected art, music and scent create a sensorial product that is personalized to the hotel brand. ...

Many countries are loosening restrictions and reopening to international travel once again. Post-pandemic travelers are expected to flock back to luxury hotels, but their expectations have changed. Luxury hotels have a wonderful opportunity to deliver magnificent guest experiences that are memorable and authentic....

The femininity of rose is well celebrated. Among all the flowers, rose has been used extensively in fragrance products such as perfumes and candles. Recently, a new wave of perfumers have leveraged the versatility of rose and transformed it into exciting new forms. Karl Winters discusses rose in the world of fragrances and everything you need to need to know about rose candles....

Floral scents, as the name suggests, are inspired by flowers. Nature offers us an impressive variety of fragrant flowers that are used in scent creation. They are appreciated for their colorful beauty and intoxicating aromas. The central theme of a floral scent can be based on one flower, or a combination of different flowers. As a leading candle manufacturer, Karl Winters explores the top 4 floral scents for candles....

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