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The woody family is one of the four olfactory families used in fragrance creation. They’re identified by their characteristic woody smells which are derived from trees, resins, roots, pine and more. Because of their versatile nature, the woody facet has become increasingly popular in fine perfumery and luxury...

The emergence of the internet has raised expectations as customers have more choices than ever before. Brands are adapting to new realities. Successful companies are adopting new strategies to elevate their brand experience. Karl Winters discusses what a signature scent is, how its created...

It’s no secret that the best luxury candle brands are known for the quality of their candle burn. A luxury candle is evaluated based on its ability to give off its aroma, and how appealing the scent is. Because scent triggers emotions and feelings in each of us, customers seek luxury candles that offer a unique & memorable olfactive experience. In 2020, the US scented candle market size was valued at $540 million....

Do you have lingering smells wreaking havoc throughout your home? Are you struggling to figure out how to get rid of them? Foul odors are a pain to locate and can even make your home an unpleasant and unwelcoming place to live. If this sounds like a problem you are facing, but don’t know where to begin...

Unique candle gifts for that special occasion Unique scented candles have become popular gifts for that special occasion. While a bottle of wine may still be the classic present, receiving yet another bottle of wine for the collection can be a little ho-hum. Instead, home furnishings are taking center stage with item...

Home fragrance can instantly change the mood of a room, and a perfectly placed scent can transform a tired space into a room with a distinct personality. When it comes to choosing a home fragrance, there are many products such as candles, diffusers, and room sprays. With so many popular candle scents, how do you know which scent is best for you? An understanding ...

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