custom
scents
for luxury brands

CUSTOM SCENTS
For Luxury Brands

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Like art and music, scent influences our perceptions and feelings. Creating custom scents are designed to evoke the exclusivity of your brand identity.

Like art and music, scent influences our perceptions and feelings. Creating custom scents are designed to evoke the exclusivity of your brand identity.

Learn More

our philosophy

Karl Winters is a scent branding firm for luxury and lifestyle brands in hospitality, fashion, and beauty.


We create iconic brands that deliver a kind of luxury that can only be experienced.

how luxury Brands Tell an exceptional Story

A luxury brand begins with a sensorial exploration into who they are and how these elements come together.
From visual, to sonic to scent, each element works in unison to evoke emotions and elevate a brand experience.

Scent And Emotions

Of all the five senses, it is the sense of smell that has the strongest link to our emotions.

Elevating the human experience

Elevating the human experience is at the heart of any strong brand.

Signature brand experience

A signature brand experience tells an exceptional story that emphasizes authenticity and exclusivity.

Scent and Emotions

Elevating the Human Experience

Signature Brand Experience

Of all the five senses, it is the sense of smell that has the strongest link to our emotions.
Elevating the human experience is at the heart of any successful brand
A signature brand experience tells an exceptional story that emphasizes authenticity and exclusivity.
Elevating the Human Experience
Ritz Carlton Diffuser for Brand Experience

how luxury Brands Tell an exceptional Story

A luxury brand begins with a sensorial exploration into who they are and how these elements come together.

From visual, to sonic to scent, each element works in unison to evoke emotions and elevate a brand experience.

Elevating the Human Experience
Ritz Carlton Diffuser for Brand Experience

Scent and Emotions

Of all the five senses, it is the sense of smell that has the strongest link to our emotions.

Elevating the Human Experience

Elevating the human experience is at the heart of any successful brand

Signature Brand Experience

A signature brand experience tells an exceptional story that emphasizes authenticity and exclusivity.

Scent And Emotions

Elevating the human experience

Signature brand experience

Of all the five senses, it is the sense of smell that has the strongest link to our emotions.
Elevating the human experience is at the heart of any strong brand.
A signature brand experience tells an exceptional story that emphasizes authenticity and exclusivity.

custom scents

Custom scents are an expression of your brand identity. Designed by a perfumer, it’s a personalized fragrance that evokes an aroma that is instantly recognizable. 

Discovery

Karl Winters accompanies you in your quest for uniqueness and distinction. It starts with a brand discovery session to understand how your brand communicates with its target audience.

Central Fragrance Note

Our perfumer collaborates with you to intuitively construct a custom scent. Choosing from hundreds of raw materials, a central fragrance note becomes the main theme of your fragrance.

Creative Adventure

Each custom scent is a different creative adventure. The result is a harmonious balance of fragrance notes that gives rise to an aromatic beauty.

Mood board for brand discovery
A main fragrance note is selected for a custom scent
Custom scents are a creative adventure

custom scents

Custom scents are an expression of your brand identity. Designed by a perfumer, it’s a personalized fragrance that evokes an aroma that’s instantly recognizable.

Mood board for brand discovery
A main fragrance note is selected for a custom scent
Custom scents are a creative adventure

Discovery

Karl Winters accompanies you in your quest for uniqueness and distinction. It starts with a brand discovery session to understand how your brand communicates with its target audience.

Central Fragrance Note

Our perfumer collaborates with you to intuitively construct a custom scent. Choosing from hundreds of raw materials, a central fragrance note becomes the main theme of your fragrance.

Creative Adventure

Each custom scent is a different creative adventure. The result is a harmonious balance of fragrances notes that gives rise to an aromatic beauty.

Hotel Signature Scents

Guests that walk through the doors of a luxury hotel are greeted with an uplifting emotion of surprise and delight every time.

Hotel signature scents create an inviting sensorial experience, one that reflects the unique qualities of the brand personality.

Hotel candles

Hotel signature scents can be applied to a variety of products such as bathroom amenities and hotel candles. From colored vessels to luxury box packaging, a beautiful hotel candle collection is another opportunity to personalize your brand and tell an exceptional story.

Hotel Reed Diffusers

A candle may require attendance, but a hotel reed diffuser releases its aroma without the use of a flame. Because diffuser bottles are designed in a variety of styles and colors, they are used as decorative objects in the lobby. A hotel signature scent can be produced as a candle and reed diffuser, making for a special gifting collection.
Hotel Candle
Hotel Diffuser

Hotel Signature Scents

Guests that walk through the doors of a luxury hotel are greeted with an uplifting emotion of surprise and delight every time.
Hotel signature scents create an inviting sensorial experience, one that reflects the unique qualities of the brand personality.

Hotel Candles

Hotel signature scents can be applied to a variety of products such as bathroom amenities and hotel candles. From colored vessels to luxury box packaging, a beautiful hotel candle collection is another opportunity to personalize your brand and tell an exceptional story.

Hotel Reed Diffusers

A candle may require attendance, but a hotel reed diffuser releases its aroma without the use of a flame. Because diffuser bottles are designed in a variety of styles and colors, they are used as decorative objects in the lobby. A hotel signature scent can be produced as a candle and reed diffuser, making for a special gifting collection.
schedule
consultation
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Fragrance Library

Fresh

Floral

Oriental

Woody

Click here
Fragrance Library

Fresh

Floral

Oriental

Woody