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In an ever-changing world, where there’s unlimited choice and increased evolution of customer needs, branding matters more than ever. Companies that invest in branding ultimately benefit from a loyal customer base that drives higher business performance. While there are several elements to an effective brand strategy, one of the main factors is brand messaging....

Hotel scents are known for creating a memorable and inviting ambiance. This is because fragrance has the ability to trigger emotions and influence how we feel. It's no surprise then that hotels are tapping into a scent’s olfactory power and creating products like...