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Frankincense is a resin that been used as incense and medicine for over 5,000 years. Revered for its sweet aromas, the resin has been found in ancient Egyptian tombs and according to the Bible, was given as a gift when Jesus was born. Today, frankincense oil is used commercially in aromatherapy, natural medicine, cosmetics, and perfumes. Karl Winters discusses the history of frankincense and why it’s becoming a star ingredient in the world of luxury fragrances....

Did you know that the price for 1 liter of sandalwood oil costs between $3,000 to $8,000 USD! A precious ingredient in perfumery, sandalwood’s olfactory profile is described as warm, woody and luxurious, with a distinct creamy-sweet quality. What is it that’s so special about sandalwood oil? And why is it one the most expensive scents in the fragrance industry....

In an ever-changing world, where there’s unlimited choice and increased evolution of customer needs, branding matters more than ever. Companies that invest in branding ultimately benefit from a loyal customer base that drives higher business performance. While there are several elements to an effective brand strategy, one of the main factors is brand messaging....

Hotel scents are known for creating a memorable and inviting ambiance. This is because fragrance has the ability to trigger emotions and influence how we feel. It's no surprise then that hotels are tapping into a scent’s olfactory power and creating products like...