If there’s one thing true about home décor, its the appreciation for a beautifully designed scented candle. There is something magical and soothing about how a candle’s aroma can emanate through a room. But not all candles are created equally. While any candle will burn and give off its aroma, a luxury candle can sometimes cost 3-4 times the standard price....
If you haven’t already, there’s no better time to dive into the world of scented candles In March of this year, as quarantines, lockdowns and stay-at-home orders were being put into place in many countries around the world, global retailer Net-A-Porter reported a staggering 130% increase in candle sales, according to Vogue UK....
Brands are competing more than ever for the attention and hearts of customers. The advent of e-commerce has introduced a new level of offerings and with that, customers’ expectations are changing. Retail, fashion and hospitality brands are adapting as they evaluate new and innovative ways to stand out from the crowd. ...
